ABOUT
Hi! I’m a Webby-award winning producer, director, and strategist. I’ve spent the past decade working on launch teams like Food Network’s Snapchat channel, Outside Interactive’s TikTok channel, and all of Delish.com’s social channels. I focus on in-house marketing and audience development and have a serious pension for video content. Creating tongue-in-cheek, clever content is truly my passion and I love to build strategies from the ground up. I’m always up for a challenge and like to say that creative problem solving is my super power.
I offer consulting for social and marketing-based strategies; fine tuning your plan of action. I’m not only strong on vision, but strong on execution; I can turn your ideas into tangible digital products. With a keen eye on trends and the tiny details, I’ll help build a value-driven strategy that will keep your audience surprised and delighted.
What People Are Saying
What People Are Saying
“Julia is incredibly hardworking when it comes to developing different video and series ideas, producing and directing other existing series for the brand, and having oversight in talent and series negotiations, post-production, and more. A "Jane Of All Trades," there isn't a task, overall job, or project that Julia cannot tackle. Her work ethic, collaborative temperament, and creative ability make her a huge asset to any company or professional fortunate enough to work with her!”
— Sabrina safran
Senior Director, Casting & Talent Development, Hearst
“Throughout the years I worked with Julia, I watched her go from a senior social media editor to helming and directing and entire video universe. We spent countless hours ideating, pre-producing, producing, and post-producing, but my favorite way to work with Julia was when she was producing me as talent. She was creative, organized, and excited, but most importantly, she was encouraging. I knew that when she was behind-the-scenes of a shoot, the result was going to be next-level good and engaging, no matter what it was.”
— Tess koman
Executive Editorial Director, Serious Eats
“Working with Julia has always been a very organic, collaborative process. Julia has experience-based insight into what kinds of content consumers are hungry for and a preternatural sixth sense when it comes to finessing a video to its best possible edit. Julia’s grasp and understanding of latest viral trends across different platforms inform her mastery over producing content that is able to simultaneously appeal to various virtual demographics. Intuitive and nurturing, Julia’s generosity of spirit, her calmingly professional yet genuinely personable presence, is an invaluable asset to any team.”
— June Xie
Budget Eats host & Senior Food Producer, Delish.com
SKILLS:
Short form and long form content creation, talent sourcing, pre-production organization, budget tracking, Adobe InDesign, Adobe Photoshop, training talent + producers, problem solving production needs, leading diverse teams, working with and directing high-profile celebrity talent.
FIND MY WORK:
Delish.com, Food Network, Good Morning America, Women’s Health Magazine, Cosmopolitan, Outside Watch, Good Housekeeping, Country Living.